Good Basket, L3C, is a gender equity social enterprise that strives to create fair and impartial opportunities for Midwest women, through for-profit partnerships, low-profit consulting and collective reinvestment in shared gender equity goals.
Founded and led by Cindy Kosydor, the mission-forward business consultancy helps companies, private foundations and various communities address existing gender inequalities by collaborating on the equitable allocation of resources and opportunities needed to improve outcomes for all.
A perennial and vocal gender and equal rights advocate, she’s become a leader in advancing access, advocacy and mentorship of and for Midwest women in cannabis. By facilitating gender balance, Kosydor and Good Basket provide partners and supporters timely and actionable solutions for driving social impact and positive industry change, while also contributing to a profitable cannabis economy.
Good Basket’s expertise — building good baskets.
Cindy helps both new entrants and big brands achieve their sales and marketing goals. She collaborates with people who want to success as retailers, brands, entrepreneurs, owner/operators, non-profit organizations, employers and individuals.
After decades of helping consumer pharmacy and mega retailers stand up in neighborhoods, nationwide, and Fortune 500 brands refresh and relaunch, she turned her attention towards helping independent cannabis dispensaries and cannabis consumer brands emerge and establish.
Consistently, she’s infused “good” into plans proven to impact purchasing behavior, customer acquisition and retention, buying patterns and shopper basket size. And she’s makes the human element important — from client and partners’ frontline and field teams to the customers engaged in the experience.
Our Specialties
Good Basket supports your sales and marketing goals, able to impact purchasing behavior, buying patterns, as well as shopper basket size & composition through industry, employee and consumer initiatives.
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Let Good Basket help get better ROI on that POS promo, through P2P. Because, Good Baskets are filled, on purpose.
We’ll put you on the right path — your consumer’s Path to Purchase (P2P) — so that you can demonstrate your Good reason for her to participate in your special offer.
Consumption venues and indoor/outdoor retreats, part of customized P2P marketing plans.
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Once in-store, that path to making a purchase decision dead ends soon. Is that shopper armed with a good reasons to add you to her basket?
Is the frontline staff educated and incentivized enough to recommend those Good Baskets? The sturdiest retail transactions are made from solid B2B and B2c strategies and see-it-through implementation.
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A well-trained and much appreciated retail frontline and sales & marketing team are critical materials for a Good Basket capable of yielding customer conversion and acquisition, and bottom line-boosting upselling and cross-selling.
Also, any high-value account benefits from experiencing your value and difference, in real time.
Cannabis planners — implementation plans are undercut by government restrictions. It’s hard to strategize, sample, message, demo, role play, team work and celebrate, without your plant in play.
Spirited by success in other regulated industries — liquor and consumer pharmacy — Cindy makes sure the Good Basket’s plans prioritize the people and include 4/20-friendly locations and experiences to upskill your team and upsell high-value accounts.
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The fact is — you are making news. The national media strategist in Cindy knows that, and knows how to earn you the respective exposure and share of voice because of it. Within media and in front of desired business & CPG mainstream audiences, the cannabis industry and geographically, where you currently dominate, and want to.
A mix of marcomm are block & tackle tactics to consider.
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Strategic partnerships should benefit everyone, and are critical to the cannabis eco-system. For clients, Good Basket relies on Cindy’s strengths to identify partners with complementary strengths and shared vision, market and customer goals, and her ability to hand-craft and implement a resulting symbiotic solution for all parties.
She’s got a good egg or two to serve up as your strategic partner in 2025.
